Trustana February 2025 Product Updates

At Trustana, we know that speed is everything. Whether you're expanding your assortment, launching special offers, or gearing up for a major seasonal campaign, you need a streamlined onboarding process.

Custom Category Trees for Your AI Product Catalog

Customize Your Categories Up to 7 Levels

We’ve introduced enhanced support for custom category trees in Trustana’s Product Data Platform, allowing onboarding of categories with structures up to 7 nodes deep. This gives you more control over organizing, saving, and optimizing product data, tailored specifically to your business.

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We introduced smoother bulk import/export flows for attributes and category hierarchies—essential for large multi brand retailers. Need to set up thousands of attributes across multiple categories? Now you can quickly onboard entire product lines or adapt to brand changes without painstaking manual data entry.

• Large customers usually go live in days or weeks, not months or years!

Smarter AI: Upgraded Multi-Language & Multi-Modal Capabilities

For customers working with global products, agility is essential. That’s why we’ve upgraded our AI models to handle multi modality and multi language processing even better. Now, you can ingest product content in one language and generate high quality outputs in another, perfect for international expansion and diverse customer bases.

• Our enhanced image-text extraction accurately captures product label data from images in any language, filling in gaps quickly and accurately.
• Improved third-party data integration ensures precise enrichment in multiple languages.

We build and select the best AI models tailored specifically to your use case, and keep them updated weekly, so you don't have to worry about it!

Upgraded Image Automation: Two Powerful Tools, Even Better

Images play a crucial role in product presentation, and we are continuously making upgrades to our image capabilities. Our latest enhancements include:

• Automated Size & Resolution Adjustment quickly resizes your images across channels, without compromising quality, and includes customizable naming conventions for different platforms.‍
• Watermark Removal works even better! Our AI powered tech wipes out unwanted watermarks, so your visuals stay clean, professional, and ready to go live.

Have feedback or questions? Let us know—we’re always here to help.

Get a demo today and start elevating your product content to secure more sales online.

What’s new in Trustana’s February 2025 release?
This release introduces deeper custom category hierarchies (up to seven levels), stronger multilingual and multimodal AI enrichment, and upgraded image automation tools to accelerate global catalog scaling.

Why do deeper category trees matter for large catalogs?
Deeper category structures improve data consistency, filtering accuracy, enrichment precision, and downstream analytics — especially for complex assortments and multi-brand retailers.

How does multilingual AI improve global operations?
Teams can ingest product content in one language and generate accurate outputs in another, reducing localization effort while maintaining data quality across regions and channels.

What image workflows are now automated?
Image resizing, resolution optimization, watermark removal, and format standardization can now run automatically across channels, reducing manual design effort and publishing delays.

How does this reduce onboarding and time-to-market?
Bulk imports, automated enrichment, and image processing remove manual bottlenecks, allowing large catalogs to go live in days or weeks instead of months.

How do these updates fit into Trustana’s broader product data platform?
Categories, attributes, images, enrichment, and governance operate on a unified AI-ready product data layer — enabling scalable automation instead of fragmented tooling.