How Yue Hwa Increased Online Organic Traffic and Engagement

"Product content can be laborious and it is also an extremely boring mundane task. The Trustana solution simplifies the product onboarding, content generation and translation for our e-commerce site. Excellent productivity solution in an industry with tight labour market."

Company Background

Yue Hwa Chinese Products is a well-known department store in Singapore specializing in traditional Chinese goods, including herbal medicine, tea, silk, and homeware. Located in a historic building at the junction of Eu Tong Sen Street and Upper Cross Street, the store has been serving both locals and tourists for decades. It is renowned for its wide selection of authentic Chinese products, making it a go-to destination for those seeking quality cultural and wellness items.

Challenge

Yue Hwa faced significant challenges in managing its extensive product catalog. With a portfolio of 40,000 SKUs, only a limited selection was available online due to capacity constraints. Complicating matters further, supplier-provided product information was primarily in Chinese, making data processing slow and cumbersome. Maintaining high-quality, complete product data was a tedious and time-consuming task. To keep up with demand, Yue Hwa outsourced SKU translation and data creation to an external agency, but this approach proved to be both slow and costly, limiting the company’s ability to scale its e-commerce operations effectively.

Solution

Recognizing the need for a more efficient approach, Yue Hwa made a strategic decision to invest in solutions that could enhance its e-commerce performance without overburdening its internal resources. As part of this initiative, Yue Hwa adopted Trustana, a platform designed to streamline product data translation and management. This shift allowed the company to improve its online catalog management, reduce reliance on expensive outsourcing, and enhance overall operational efficiency.

The Result

The impact of Yue Hwa’s digital transformation was immediate and measurable. Over the course of a few months, Yue Hwa observed:

• Organic traffic sessions increased by 7%, bringing more potential customers to the site.

• Unique visitors to the website grew by 11.5%, expanding Yue Hwa’s online reach.

By leveraging Trustana’s capabilities, Yue Hwa overcame its e-commerce bottlenecks, enabling a more efficient and scalable digital presence. This investment not only streamlined operations but also strengthened Yue Hwa’s position as a trusted destination for authentic Chinese products, both online and offline.

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