An easy to follow playbook for evaluating AI tools in retail.
This field guide was built for operators who live in the details: e-commerce, digital, marketing, and merchandising leads who are tasked with finding tools that enable real performance gains.
It applies structure to the evaluation process any operator can apply to AI solutions on their shortlist. The result is a clear sense of which ones will actually impact your most crucial KPIs, like time-to-market, PDP performance, and customer conversion.

AI is not a single technology. Different tools solve different problems.
While the most common Retail AI use cases are presented in this playbook, its core focus is on product data & enrichment because they are required for so many other AI use cases. That said, this playbook can be used effectively across your AI evaluations, regardless of use case.
