Introducing Trustana’s Summer 2024 Release

As summer heats up, we’re here to make sure your productivity doesn’t cool down. We’re excited to announce Trustana’s Summer 2024 Release—packed with new features designed to empower your team, enhance flexibility, and optimize your product launches. Let’s dive into what’s new and how it aligns with the needs of brands and retailers.

Transform Your Product Visuals with AI-Powered Digital Asset Management

First up, let’s talk visuals. In today’s competitive market, your product imagery is your first impression. With our new AI-powered digital asset management tools, you can now effortlessly remove backgrounds, generate professional-grade backdrops, and tailor images to match your brand’s look—all within the same platform that manages your product data. No more jumping between tools; now you can handle all your content and digital assets in one place.

What’s the value? It’s all about consistency and efficiency. Retailers no longer have to spend hours manually editing images or outsourcing these tasks. Whether you’re launching a seasonal campaign or need fast turnarounds for product updates, this feature ensures your visuals are always polished and ready to go, driving stronger engagement and higher conversions.

Even Better Product Data AI Enrichment

Next, we’ve supercharged our AI enrichment capabilities, especially around visual data. Our latest models significantly improve the accuracy of image extraction and tagging, making your product data more precise and richer in detail.Imagine automatically generating comprehensive product descriptions and attributes directly from images.

You’re not just saving time—you’re elevating the quality of your product information, which is crucial for modern retail. High-accuracy and contextually relevant image data mean your products are optimized for search and discovery, helping customers find exactly what they’re looking for.

‍A Whole New Look for Enhanced Usability

We’ve listened to your feedback and given Trustana a complete UI overhaul. The redesigned interface makes navigation smoother and more intuitive. With the ability to generate over 100 attributes per product, we’ve ensured you can view and manage all of them in a clean, easy-to-use layout.

‍Searchable Attributes for Enhanced Searchability

Searchability is everything in ecommerce. With our enhanced searchable attributes, shoppers can now find exactly what they’re looking for with greater ease. Better search experiences lead to more satisfied customers and, ultimately, higher sales. This feature helps your customers discover products by generating customer-centric tags that highlight what makes your products unique—whether it’s aligning with cultural trends, tapping into customer preferences, or using language that matches how your audience talks about products.

‍Spark Imagination with Creative Use Cases

It’s not just about selling products; it’s about inspiring customers. With our new creative use cases feature, you can showcase your products in imaginative ways that resonate with buyers. Whether it’s recipes for food products or styling tips for fashion items, these dynamic use cases help spark interest and drive deeper engagement.

For example, retailers can now generate content that doesn’t just list product specs but tells a story—how to wear an outfit, how to use a tool, or even how to pair complementary products. This feature enhances the storytelling aspect of your brand, creating a richer customer experience and giving shoppers more reasons to buy.

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We’re confident these new products and features will elevate your experience with Trustana, helping you meet your ecommerce and marketing goals more effectively and efficiently. We’re always eager to hear your feedback as we continue refining and expanding the platform based on your needs.

Interested in learning more about our solution?

‍Request a demo to see how Trustana’s new and existing features can elevate your ecommerce strategy and help you stay ahead in today’s rapidly evolving market.

What’s the biggest value of the Summer 2024 release?
This release strengthens Trustana’s leadership in AI-powered product content enrichment — delivering higher accuracy, richer visual intelligence, and faster operational workflows. It helps teams move faster while improving content quality, consistency, and conversion performance at scale.

Why does Trustana consider its product content enrichment best in class?
Trustana was an early pioneer in applying AI to structured product enrichment — not just generating text, but extracting, validating, and governing product data across images, attributes, and channels. We continuously invest in model quality, domain logic, and real-world feedback loops to ensure enrichment stays accurate, explainable, and commercially usable at scale.

What’s new in enrichment and image intelligence in this release?
The latest models significantly improve image extraction accuracy, visual tagging, and attribute generation. This means cleaner structured data, better search relevance, and more reliable downstream activation across PDPs, marketplaces, and AI-driven discovery.

How does AI-powered digital asset management improve operations?
Teams can remove backgrounds, generate consistent studio-style images, standardize visuals, and enrich image metadata directly inside the same platform that manages product data. This eliminates tool fragmentation and shortens launch cycles while maintaining quality and governance.

How does the UI refresh support large-scale enrichment workflows?
The redesigned interface makes it easier to review enrichment outputs, navigate large attribute sets, and manage hundreds of attributes per product without friction — improving speed, clarity, and operational confidence.

What are searchable attributes and why do they matter for enrichment?
Searchable attributes generate customer-centric tags that reflect how shoppers actually browse and describe products. This improves discovery, filtering accuracy, and conversion while strengthening the semantic layer that powers AI-driven search and recommendations.

How does this release reinforce Trustana’s long-term product strategy?
Trustana continues to invest heavily in product data as the foundation for AI — spanning enrichment quality, transparency, governance, and activation. Each release compounds this data advantage, ensuring customers stay ahead as AI-driven commerce accelerates.

How does this connect with Trustana’s broader platform?
Images, attributes, enrichment, governance, DAM, and syndication operate on the same AI-ready product data layer — enabling end-to-end automation instead of disconnected tools.